You're about to enter an important negotiation. But there's a problem: you don't know enough about who's sitting across the table. Without proper research, you risk leaving money on the table or missing crucial leverage points that could swing the deal in your favor.

The Preparation Gap

Most negotiators spend hours rehearsing what they'll say but barely minutes researching who they'll say it to. This information gap is costing you deals, concessions, and relationships. When you lack critical insights about the company, industry trends, or decision-makers' priorities, you're essentially negotiating blindfolded.

Your Secret Weapon

The Strategic Pre-Negotiation Research Framework transforms how you prepare for any negotiation. This isn't just random Googling - it's a systematic approach to gathering intelligence that matters. You'll learn exactly what information to look for, where to find it, and how to organize it for maximum impact during your negotiations.

From Information to Advantage

Imagine walking into your next negotiation knowing the company's financial pressure points, understanding the decision-maker's previous negotiation patterns, and having mapped all stakeholders who influence the final decision. This framework gives you that edge - turning raw information into negotiation power.

Real Results, Not Theory

This isn't academic theory. The framework delivers practical templates, step-by-step research processes, and solutions to common research challenges like time constraints or limited information access. You'll build a comprehensive research brief that becomes your playbook for negotiation success.